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Profile
Vincent Petrignani

Marketing & Digital Project Manager

HELLO

High performing digital marketing
Without costing the planet

17 years of SEA, SEO, GEO, SMO, SMA, data and content expertises - supporting international brands, including in the luxury - for a lighter, more accessible and more useful web.

ABOUT

My Journey & Vision

I design digital strategies driven by data (GA4, Search Console, Semrush) and built on a simple principle: performance only matters when it is measurable, ethical and sustainable.
Page weight reduction, accessibility, eco-conception — every decision counts

RESUME

Experience

Digital Marketing Manager
BuxumLunic - Geneva - Switzerland
07/2025 – 12/2025 (6 months)
Senior Traffic Manager
Black Orange - Plan les Ouates - Switzerland
10/2022 – 12/2024 (2 years)
Senior Digital Project Manager
SEASEO - Geneva - Switzerland
03/2017 – 10/2022 (+5 years)
Digital Marketing Trainer
Excelsia - Versoix - Switzerland
08/2020 – 10/2022 (2 years)

Education

Master 2 - Management & Business Development
University of Montpellier
2021 - 2022
Master 1 - Marketing & Business Development
University of Montpellier
2021 – 2020
SERVICE

Solutions That
Empower Your Brand

Traffic Acquisition SEA, SEO, SMO, SMA, GEO

Multichannel strategies to drive qualified, lasting traffic, from classic search to generative engines.

Data & Data-driven management

GA4, Search Console, Semrush, Looker Studio - measuring what matters, aligning KPIs with your business goals, and making decisions on solid ground.

Content & editorial strategy

Editorial line, brand storytelling, SEO/GEO copywriting - content designed to serve your users as much as your visibility.

Digital strategy & multichannel management

From roadmap to execution: budget allocation, team coordination, integration of paid, owned and earned campaigns.

Responsible digital

Efficiency, accessibility, sustainable architecture - embedding responsibility into every layer of your digital presence, as a structural commitment.

Certification

Google Ads Search
Google
2026
Google Ads Display
Google
2026
Google Analytics 4
Google
2026
SKILLS

My Superpowers

Google Ads
95%
Google Ads
Google Analytics 4
90%
Google Analytics 4
Laravel
70%
Laravel
WordPress
90%
WordPress
Sass
80%
Sass
React
88%
React
GraphQL
75%
GraphQL
PORTFOLIO

Projects Where Creativity Meets Strategy

Glød Branding
Jasper Jeon
Hafh
Sensum

Any questions?
I'm all ears.